At the time I am writing this, I would have been making youtube videos for almost 2 years. And within two years, I have gained only about 670 subscribers. That is nothing when compared to other big youtube channels, and is even nothing amongst people that have been making youtube videos for 2 years. So why do I do it? The growth is not there. There is barely any interaction with my youtube videos, so why do I keep making them?
It is said that the person that is willing to wait for success will achieve anything. I am in this for the long game. A lot of the times, the people that achieve massive success rapidly, they have to make videos for other people, for the viewers that they do not have but want. They do what is trending. And if that is who they are then that is fine, but that is not who I am.
I am an individual that has always had to do things my way. If I didn’t, my work would fail. The reason why I am keeping my channel, and continuing to make videos is because this is how I will achieve my success. I have slow growth, but growth nonetheless. And the rate of growth is also slowly increasing, but increasing nonetheless.
It took Gary Vaynerchuck nearly a decade for him to get to where he is today at a million subscribers, but he is one of the most respected people on youtube, precisely because of his journey. You know what else a long path gives you? It gives you time to develop content that is more authentic to who you are.
Quick success comes quickly, but it also leaves quickly. You have to work harder to maintain it, because you’re fans will have all come quickly, which makes it that much easier for them to leave. As opposed to true fans that you collected over years.
I’m in this for the long game.
It’s that simple,